Video Production House vs Creative Video Marketing
Creative video marketing is a way of creating different and unique content that is aligned with your customers needs.
It’s not just creating a video and aimlessly showing it to as many people as possible.
Sometimes a video house produces the video and a marketing agency runs your ads. This can be a loss of time and money if they don’t plan and coordinate together.
Unless you have an expert digital marketer on your team that can design a great strategy and knows what to do with your final program; you can’t expect a production company to create a video that will advance your marketing or sales strategy.
It’s just not what they do.
And unfortunately, many businesses don’t realize that there’s a choice.
I frequently follow up with clients who chose to work with a production company. This is ecause I know that 9 out of 10 times, they’re going to need us to fix it.
Now, they’re spending even more money trying to recover their investment, because they didn’t get it done right the first time.
Video Marketing Agency
In Miami, Red Class is the one-stop shop for video marketing and digital advertisement. We keep video production in-house and in-line with the marketing, sales and branding needs.
When planning a creative video marketing campaign, we take many key items into consideration. Here are 7 key items:
- Tell a story
- Consider SEO
- Grab the attention from the beginning
- Create a title that pops
- Focus on the goal and less on making the sale
- Keep videos short, entertaining and informative
- Add light humor
Tell A Story
Instead of pitching a product, an effective video tells a story. As the Digital Marketing Institute notes, businesses should utilize the emotive power of video by appealing to their customer’s needs and desires. You can do this with the use of close-ups: When you want to make your product be the hero, creates emotion.
Quite simply, Google loves video content and an effective video marketing campaign should have Search Engine Optimization (SEO) in mind. To ensure maximum SEO value from your videos, accompany the video with a well-written description that is tagged with relevant keywords to help boost the video’s SEO.
Grab the attention from the beginning
A little like how we are not likely to click on an email if we’re not moved by the subject line, an astounding one fifth of viewers click off a video within 10 seconds if they’re not interested in what they see. With this in mind, the introduction of the video is critically important and should be made inspiring, entertaining and educational, to hook the viewer and encourage them to view the entire broadcast. Also, show testimonials, makes the product service more credible and creates social proof.
Create a title that pops
Your video’s title should be stimulating and eye-catching in order to grab a viewer’s attention. Also, by using relevant keywords in a title, the video is likely to show up on the search engines when viewers search for the topic.
Focus on the goal and less on making the sale
Instead of being hyper focused on the product and all its features, channel the message of the video into the mission of the product.
Since its inception, Patagonia’s mission statement has informed everything the company does. Patagonia is committed to: Build[ing] the best product, caus[ing] no unnecessary harm, us[ing] business to inspire and implement solutions to the environmental crisis. Patagonia created the Worn Wear program to support it their mission. This program allows consumers to buy and sell used Patagonia garments and educates customers on how to help their gear last.
Keep videos short, entertaining and informative
Online viewers often don’t have much time to spare before they’re off looking on a new site and at a new video. In this sense, shorter marketing videos can tend to work better than long ones. Make it look less like a commercial, more like edu-tainment.
“The less you say, the more likely people are to remember.” – Helen Klein Ross
Add light humor
Not all business videos need to be serious. On the contrary, some humor can work well in generating more interest in your video. Remember the Super Bowl 2019 ad from Skittles, “Advertising ruins everything.” Forbes article names Skittle best ad which gives a deeply cynical view of advertising…in musical form.
Include a Video in Landing Pages
Think strategically about where you are going to place your marketing video. Statistics show that embedding videos in landing pages can raise conversion rates by as much as 80 percent!
With video forecast to claim more than 82 percent of all web traffic by 2021 and 90 percent of customers reporting that product videos help them make purchasing decisions, it is imperative companies create videos that resonate with their audience and ultimately help sell their services and products.